Here is a look at 9 stories with a lot of interesting tips and statistics on social media marketing, F-commerce and Facebook that you may have missed this week.
The planets are aligned: Facebook Spartan and Ipad projects set to launch early next week
The long awaited HTML5 –based mobile platform that Facebook has been building in secret for months is set to be launched early next week. Click here
New social commerce infographics – SoLoMo football & f-commerce grammar
Increasing in popularity is Football in SoLoMo (social local mobile) world from mobile gaming app, footballmeister, a lot of football fans use it to feed their passion. Also some information on the rise of social grammar for Facebook. Click here
Three Dangerous B2B social media mistakes
“Not creating new and engaging content” is one of three dangerous B2B social media mistakes. A lack of competency in all three areas will prevent your company from truly getting the most from your social media programs. Click here
HOW TO: Use the new Facebook to see who has unfriended you
To do it or not?! Facebook have now added a tool on the new timeline profile which provides you with a rundown of the ‘friends’ that have unfriended you. Click here
Facebook gives $10 million in free advertising to small businesses
Starting in early 2012, Facebook, the National Federation of Independent Business and the U.S. Chamber of Commerce will roll out a great new program that gives away $10 million worth of free advertising on Facebook to small businesses. Click here
Five Facebook changes & what you need to know
Have you adjusted to the new Facebook changes? Here is a detailed look at how the news ticker, smart lists, news feed, subscribe feature and timeline will impact marketers and business owners. Click here
Magners trials ‘F-commerce’ with £10 Facebook packs – marketing
Magners, the cider brand, has become the first drinks company in the UK to get on the ‘f-commerce’ train and sell its products directly on Facebook. Click here
6 Tips for launching a product on Facebook
A lot of businesses are turning to Facebook to increase brand awareness, build community and strengthen customer service. Here is a list of tips on how companies can effectively leverage Facebook to amplify new product launches. Click here
A look at Facebook usage across eight different countries
“In a recent international study by Experian Hitwise, the leading online competitive intelligence service with the world’s largest sample of internet users, the home internet usage of various individuals from eight different countries accessing Facebook during August 2011 has been revealed”. Click here
We hope these 9 social media summaries have brought you up to speed with what you may have missed this week. Feel free to leave a comment or suggestions on what you think of this week’s blog.
Thursday, September 29, 2011
Thursday, September 22, 2011
9 Things You May Have Missed This Week
Here is a quick look back at 9 news stories you may have missed this week.
How to use the new Facebook list (and why you should)
This week Facebook launched a new feature: improved friends list. This is a direct response to the “circles” feature of Google+, which enables you to put your friends into lists. To make the most out of Facebook’s improved lists. Click here
Facebook to launch “major” profile redesign at f8
The highly anticipated event of the year, Facebook’s f8 developer conference is taking place today in San Francisco. It’s a day where developers, entrepreneurs and innovators come together to create a more social web. Click here
5 Ways to optimize your Facebook page
Are you making the most out of your marketing opportunities on Facebook? Here is a look at 5 ways to understand how best to optimize your Facebook page. Click here
Google+ now open to everyone
Google+ is now opening up to everyone after being invite-only for nearly three months. Google’s Vic Gundotra wrote, “We’re ready to move from field trial to beta, and introduce our 100th feature: open signups”. Click here
6 Ways B2B companies are using Facebook
Can B2B companies use Facebook? Absolutely! Hubspot’s Kipp Bodnar writes, “As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships”. Here is a look at 6 B2B companies and how they are using Facebook. Click here
The social enterprise is here – Forbes
What does Social Enterprise mean? Clara Shih, an author and CEO of social media management company Hearsay Social, writes an interesting piece about Social Enterprise. Click here
Dylan’s desk: Facebook approaches a billion customers – VentureBeat
With 750 million people using Facebook and this number increasing daily. Facebook is not far off the one billion customer mark. This will put Facebook in an extremely elite group that few other companies have matched. Click here
Study: How Facebook incentives boast brands 38%
According to a study released on Monday by market research firm knowledge networks’ KN Dimestore subsidiary, “Brand perception increases an average of 38 percent when incentives are offered on Facebook”. Click here
3 Ways to improve your company’s social media architecture
“Visualize your social media footprint” Visualization is the first step in recognizing you have a problem. This is just one of three ways to improve your company’s social media architecture. Click here
We hope that you found this week’s blog informative, relevant and useful to you and your business. Get in touch with VendingBox today as we would love to hear some feedback from you.
How to use the new Facebook list (and why you should)
This week Facebook launched a new feature: improved friends list. This is a direct response to the “circles” feature of Google+, which enables you to put your friends into lists. To make the most out of Facebook’s improved lists. Click here
Facebook to launch “major” profile redesign at f8
The highly anticipated event of the year, Facebook’s f8 developer conference is taking place today in San Francisco. It’s a day where developers, entrepreneurs and innovators come together to create a more social web. Click here
5 Ways to optimize your Facebook page
Are you making the most out of your marketing opportunities on Facebook? Here is a look at 5 ways to understand how best to optimize your Facebook page. Click here
Google+ now open to everyone
Google+ is now opening up to everyone after being invite-only for nearly three months. Google’s Vic Gundotra wrote, “We’re ready to move from field trial to beta, and introduce our 100th feature: open signups”. Click here
6 Ways B2B companies are using Facebook
Can B2B companies use Facebook? Absolutely! Hubspot’s Kipp Bodnar writes, “As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships”. Here is a look at 6 B2B companies and how they are using Facebook. Click here
The social enterprise is here – Forbes
What does Social Enterprise mean? Clara Shih, an author and CEO of social media management company Hearsay Social, writes an interesting piece about Social Enterprise. Click here
Dylan’s desk: Facebook approaches a billion customers – VentureBeat
With 750 million people using Facebook and this number increasing daily. Facebook is not far off the one billion customer mark. This will put Facebook in an extremely elite group that few other companies have matched. Click here
Study: How Facebook incentives boast brands 38%
According to a study released on Monday by market research firm knowledge networks’ KN Dimestore subsidiary, “Brand perception increases an average of 38 percent when incentives are offered on Facebook”. Click here
3 Ways to improve your company’s social media architecture
“Visualize your social media footprint” Visualization is the first step in recognizing you have a problem. This is just one of three ways to improve your company’s social media architecture. Click here
We hope that you found this week’s blog informative, relevant and useful to you and your business. Get in touch with VendingBox today as we would love to hear some feedback from you.
Friday, September 16, 2011
9 Things You May Have Missed This Week
Below is a look back at the 9 stories you many have missed this week in terms of Facebook, Twitter, start-ups and social media.
Facebook Commerce: Do Facebook likes matter
8th Bridge recently conducted a survey into Facebook likes. They wanted to find out if anyone cares about Facebook likes, do they drive traffic and why do people click like. Here is what they found out. Click here
4 Successful and creative Facebook contests
Here is a look at 4 successful and creative Facebook contests including brands like Coca Cola and Maybelline which have come up with some great ideas for promotions and contests on Facebook. Click here
How consumers interact with brands on Facebook
According to a recent study (conducted by Constant Contact and research firm Chadwick Martin Bailey) of online consumer behaviour found that people interact with their favourite brands on Facebook far more than on any other social network.
Click here
Adidas pop-up retail strategy: what social commerce can learn
Paul Marsden, Editor of Social Commerce Today, writes an interesting piece about pop-up retail strategy. He believes “the business rationale for opening fan-stores in social media is smart, simple and compelling”. Click here
Rewardli lets SMBs leverage their social graph to get discounts on purchases
Rewardli which launched this week at TechCrunch Disrupt allows small businesses to leverage their social graph to form buying groups and save money on purchases they make already in their day-to-day activities. Click here
Finally! Twitter unveils analytics tool
Twitter has finally unveiled an official analytics tool – Twitter Web Analytics. This new tool announced Tuesday, should help provide clarity to those who rely on Twitter for content distribution. Click here
20 Ways to promote your Facebook fan page
This article is made up of a collection of 20 ways to promote your Facebook fan page. “Write a blog post about your fan page”, is one of 20 different ways to increase conversation on your fan page. Click here
And the winner of TechCrunch Disrupt is ……Shaker
The winner of TechCrunch Disrupt San Francisco 2011 has been announced after 3 days of judging and 31 start-up pitches. Click here
The ultimate cheat sheet for expert Twitter marketing
Are you taking advantage of everything Twitter can offer for marketing? Here is a list of 35 tips and tricks for getting the most from Twitter. Click here
We here at VendingBox hope that you found these 9 summaries of interest and would love to hear from you. Feel free to communicate any future topics/suggestions you would like us to cover.
Facebook Commerce: Do Facebook likes matter
8th Bridge recently conducted a survey into Facebook likes. They wanted to find out if anyone cares about Facebook likes, do they drive traffic and why do people click like. Here is what they found out. Click here
4 Successful and creative Facebook contests
Here is a look at 4 successful and creative Facebook contests including brands like Coca Cola and Maybelline which have come up with some great ideas for promotions and contests on Facebook. Click here
How consumers interact with brands on Facebook
According to a recent study (conducted by Constant Contact and research firm Chadwick Martin Bailey) of online consumer behaviour found that people interact with their favourite brands on Facebook far more than on any other social network.
Click here
Adidas pop-up retail strategy: what social commerce can learn
Paul Marsden, Editor of Social Commerce Today, writes an interesting piece about pop-up retail strategy. He believes “the business rationale for opening fan-stores in social media is smart, simple and compelling”. Click here
Rewardli lets SMBs leverage their social graph to get discounts on purchases
Rewardli which launched this week at TechCrunch Disrupt allows small businesses to leverage their social graph to form buying groups and save money on purchases they make already in their day-to-day activities. Click here
Finally! Twitter unveils analytics tool
Twitter has finally unveiled an official analytics tool – Twitter Web Analytics. This new tool announced Tuesday, should help provide clarity to those who rely on Twitter for content distribution. Click here
20 Ways to promote your Facebook fan page
This article is made up of a collection of 20 ways to promote your Facebook fan page. “Write a blog post about your fan page”, is one of 20 different ways to increase conversation on your fan page. Click here
And the winner of TechCrunch Disrupt is ……Shaker
The winner of TechCrunch Disrupt San Francisco 2011 has been announced after 3 days of judging and 31 start-up pitches. Click here
The ultimate cheat sheet for expert Twitter marketing
Are you taking advantage of everything Twitter can offer for marketing? Here is a list of 35 tips and tricks for getting the most from Twitter. Click here
We here at VendingBox hope that you found these 9 summaries of interest and would love to hear from you. Feel free to communicate any future topics/suggestions you would like us to cover.
Wednesday, September 14, 2011
How to create a following on Facebook
Facebook has over 750 million active users (and growing) from all over the world! Looking at these figures imagine the reach your business or personal profile could have? We recently wrote a post on “10 ways to make the most out of your Facebook page”. This week we are exploring ways to create an engaging, sustainable following on Facebook. Here is an insight into five steps you can take to increase your Facebook following:
Username
Developing a username is one of the first and most important things you will do when creating your Facebook page. It is essential that you develop a username that makes it easy for people to find you, as well as entering as much information as you feel comfortable with. This will make the searching process easier for your customers/friends.
Utilise Facebook tools
A starting point for increasing your following is to invite all the people you know through the search button or the search for friend’s button by using your email address book. From there you can connect with friends of friends. Then join as many relevant groups as possible. This will expose you to many more users and friends. If it’s very relevant to your business try to contact the administrator of a group and ask them for permission to post on their wall. Make sure you contact them in a discreet manner so you’re not spamming and try to make your content relevant to the page you are posting on. Each month you should import your contacts from your email accounts. This will help to grow your Facebook network as you’re meeting new people through other channels.
Make use of other platforms
Make it easy for customers to find your Facebook page. This can be done by creating a link to your Facebook page from other social platforms e.g. Twitter and your website which will help drive visitors to your Facebook page.
Promotions
Offering free products or shipping is another great way to increase your following. This motivates visitors to join your Facebook page through intriguing offers that your customers would be interested in; for example, free shipping, 10% off next purchase, and free samples. A good example of a company that is making the most of its promotional ideas on Facebook is Toys “R” Us. Toys “R” Us run a fun-featured fan promotion where people can upload a picture of themselves or their children. The photo with the most votes will be featured as their profile picture for a week. Another example of good promotional offers is McDonalds. Presently their fans are in with a chance to win a VIP trip to Las Vegas with three friends for the 12th Annual Latin Grammy Awards.
Engagement through Facebook Campaigns
Facebook campaigns, when done correctly, can have a huge impact on your brand in terms of following, awareness and engagement. For example, Starbucks' Facebook campaign, where they increased their community to over 7 million by asking their fans to build their official Facebook page. Another very successful Facebook campaign was Levi’s. Last year and again this year Levi’s used Facebook to find the next online face and voice of Levi’s womenswear “Levi’s Girl”. This was a great idea by Levi’s as it got people interested and talking about Levi’s and in turn increasing their number of fans and likes on Facebook.
We hope that these five steps will give you some ideas on how to increase your following on Facebook. Let us know what you think of this post and if there is any other topic you would like us to cover.
Username
Developing a username is one of the first and most important things you will do when creating your Facebook page. It is essential that you develop a username that makes it easy for people to find you, as well as entering as much information as you feel comfortable with. This will make the searching process easier for your customers/friends.
Utilise Facebook tools
A starting point for increasing your following is to invite all the people you know through the search button or the search for friend’s button by using your email address book. From there you can connect with friends of friends. Then join as many relevant groups as possible. This will expose you to many more users and friends. If it’s very relevant to your business try to contact the administrator of a group and ask them for permission to post on their wall. Make sure you contact them in a discreet manner so you’re not spamming and try to make your content relevant to the page you are posting on. Each month you should import your contacts from your email accounts. This will help to grow your Facebook network as you’re meeting new people through other channels.
Make use of other platforms
Make it easy for customers to find your Facebook page. This can be done by creating a link to your Facebook page from other social platforms e.g. Twitter and your website which will help drive visitors to your Facebook page.
Promotions
Offering free products or shipping is another great way to increase your following. This motivates visitors to join your Facebook page through intriguing offers that your customers would be interested in; for example, free shipping, 10% off next purchase, and free samples. A good example of a company that is making the most of its promotional ideas on Facebook is Toys “R” Us. Toys “R” Us run a fun-featured fan promotion where people can upload a picture of themselves or their children. The photo with the most votes will be featured as their profile picture for a week. Another example of good promotional offers is McDonalds. Presently their fans are in with a chance to win a VIP trip to Las Vegas with three friends for the 12th Annual Latin Grammy Awards.
Engagement through Facebook Campaigns
Facebook campaigns, when done correctly, can have a huge impact on your brand in terms of following, awareness and engagement. For example, Starbucks' Facebook campaign, where they increased their community to over 7 million by asking their fans to build their official Facebook page. Another very successful Facebook campaign was Levi’s. Last year and again this year Levi’s used Facebook to find the next online face and voice of Levi’s womenswear “Levi’s Girl”. This was a great idea by Levi’s as it got people interested and talking about Levi’s and in turn increasing their number of fans and likes on Facebook.
We hope that these five steps will give you some ideas on how to increase your following on Facebook. Let us know what you think of this post and if there is any other topic you would like us to cover.
Thursday, September 8, 2011
9 Things You May Have Missed This Week
Here is round up of the 9 main stories that you may have missed this week.
Nestlé social commerce experiment: Nestlé marketplace
Nestlé has just joined the social commerce movement, launching an innovative new social marketplace (Nestlé Marketplatz), which allows consumers to shop & share 72 Nestlé brands. Click here
Social commerce: Learning from the car wash
If you are interested in using social commerce to boost customer commerce to boost customer loyalty?! Then this car wash study which outlines a number of key loyalty insight may be of interest to you. Click here
How Twitter helps network solutions manage its reputation
Michael Stelzner, Social Media Examiner, interviews Shashi Bellamkonda, Network Solutions about how Twitter became a core component of Network Solutions’ social media strategy. Click here
How to: Use your social media skills to earn extra money
Here is a selection of core ideas by Alexis Grant, a Journalist and social media strategist on how to start making money using your social media skills. Click here
19 Mind-blowing mobile commerce features
When developing your mobile commerce plan, it’s essential to know what you want to do. Here is a list of unique mobile commerce website and application functionality to get you thinking. Click here
Top 10 small business Facebook pages: 2011 winners!
Here is a list of 10 creative Facebook page winners that have been selected from more than 1,400 nominations for the Social Media Examiner’s top 10 small business Facebook pages for 2011. Click here
9 Amazing mobile marketing statistics every marketer should know
“There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush”. This is one of nine interesting facts and figures about mobile marketing. Click here
The Twitter life: 10+ Twitter tools you need
So what can you do to make the most out of tweeting? How can you evaluate this effort? Here is a list of Twitter tools you need to maximise your Twitter life. Click here
More than half of US Smartphone owners use location services
According to a study published by Pew Internet and American Life Project, they found that of the people that own Smartphones in the US, 55% use the device for some kind of location –specific task. Click here
Hope today’s round up of the 9 main stories you may have missed this week is of interest to you. Make sure to get in touch as we would love to hear what you think of this blog and of VendingBox!
Nestlé social commerce experiment: Nestlé marketplace
Nestlé has just joined the social commerce movement, launching an innovative new social marketplace (Nestlé Marketplatz), which allows consumers to shop & share 72 Nestlé brands. Click here
Social commerce: Learning from the car wash
If you are interested in using social commerce to boost customer commerce to boost customer loyalty?! Then this car wash study which outlines a number of key loyalty insight may be of interest to you. Click here
How Twitter helps network solutions manage its reputation
Michael Stelzner, Social Media Examiner, interviews Shashi Bellamkonda, Network Solutions about how Twitter became a core component of Network Solutions’ social media strategy. Click here
How to: Use your social media skills to earn extra money
Here is a selection of core ideas by Alexis Grant, a Journalist and social media strategist on how to start making money using your social media skills. Click here
19 Mind-blowing mobile commerce features
When developing your mobile commerce plan, it’s essential to know what you want to do. Here is a list of unique mobile commerce website and application functionality to get you thinking. Click here
Top 10 small business Facebook pages: 2011 winners!
Here is a list of 10 creative Facebook page winners that have been selected from more than 1,400 nominations for the Social Media Examiner’s top 10 small business Facebook pages for 2011. Click here
9 Amazing mobile marketing statistics every marketer should know
“There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush”. This is one of nine interesting facts and figures about mobile marketing. Click here
The Twitter life: 10+ Twitter tools you need
So what can you do to make the most out of tweeting? How can you evaluate this effort? Here is a list of Twitter tools you need to maximise your Twitter life. Click here
More than half of US Smartphone owners use location services
According to a study published by Pew Internet and American Life Project, they found that of the people that own Smartphones in the US, 55% use the device for some kind of location –specific task. Click here
Hope today’s round up of the 9 main stories you may have missed this week is of interest to you. Make sure to get in touch as we would love to hear what you think of this blog and of VendingBox!
Thursday, September 1, 2011
9 Things You May Have Missed This Week
Below you will find a lot of interesting tips and statistics on social media marketing, Facebook and Twitter.
Facebook deals to the deal pool: five lessons for social commerce
After a short period of only four months, Facebook has ended its Facebook deals. Paul Marsden, editor of Social Commerce Today, explains the five lessons that should be learned from this. Click here
Facebook Ads: 5 tips for success
According to recent research from Merchant Circle , 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. Click here
13 Mind-binding social media marketing statistics
“53 percent of people on Twitter recommend companies or their product in their tweets”. This is just one of thirteen very interesting social media marketing statistics to get you thinking about the limitless possibilities that the internet provides. Click here
The anatomy of social media crisis
As reported by Altimeter group on Wednesday, social media crises are on the rise, but 76% of those that occurred since 2011 could have been diminished or averted with the appropriate social media investments. Click here
How to use a personal Facebook profile for Business
Here are a few tips on how to customise your personal account to share personally or directly with your friends and in turn optimizing your personal profile for business. Click here
Red Bull’s smart use of social media and branded content
Branded content is a massive area in social media at the moment. Red Bull understands the subtle nature of this medium and is using it to their advantage. Click here
The making of the social media strategy
Developing a social media marketing campaign you need to have a strong strategy with methodical implementation which will hopefully lead to successful results. Click here
6 Tools to manage your social media marketing
Social media marketing is one of the most talked about marketing tactics in the ecommerce industry. Armando Roggio, practical ecommerce, describes in detail the six tools to control your social media marketing. Click here
Pizza Hut’s social media mistake
Pizza Hut Southern California’s Facebook page suffered a slight social media embarrassment last week, thanks to one little checkbox. Click here
We hope these 9 social media summaries have brought you up to speed with what you may have missed this week. Feel free to leave a comment or suggestions on what you think of this week’s blog.
Facebook deals to the deal pool: five lessons for social commerce
After a short period of only four months, Facebook has ended its Facebook deals. Paul Marsden, editor of Social Commerce Today, explains the five lessons that should be learned from this. Click here
Facebook Ads: 5 tips for success
According to recent research from Merchant Circle , 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. Click here
13 Mind-binding social media marketing statistics
“53 percent of people on Twitter recommend companies or their product in their tweets”. This is just one of thirteen very interesting social media marketing statistics to get you thinking about the limitless possibilities that the internet provides. Click here
The anatomy of social media crisis
As reported by Altimeter group on Wednesday, social media crises are on the rise, but 76% of those that occurred since 2011 could have been diminished or averted with the appropriate social media investments. Click here
How to use a personal Facebook profile for Business
Here are a few tips on how to customise your personal account to share personally or directly with your friends and in turn optimizing your personal profile for business. Click here
Red Bull’s smart use of social media and branded content
Branded content is a massive area in social media at the moment. Red Bull understands the subtle nature of this medium and is using it to their advantage. Click here
The making of the social media strategy
Developing a social media marketing campaign you need to have a strong strategy with methodical implementation which will hopefully lead to successful results. Click here
6 Tools to manage your social media marketing
Social media marketing is one of the most talked about marketing tactics in the ecommerce industry. Armando Roggio, practical ecommerce, describes in detail the six tools to control your social media marketing. Click here
Pizza Hut’s social media mistake
Pizza Hut Southern California’s Facebook page suffered a slight social media embarrassment last week, thanks to one little checkbox. Click here
We hope these 9 social media summaries have brought you up to speed with what you may have missed this week. Feel free to leave a comment or suggestions on what you think of this week’s blog.
Tuesday, August 30, 2011
10 ways to make the most out of Facebook
A large proportion of the world’s population are now on Facebook. In fact over 175 million people log into Facebook every day! This is a large number of people but of this amount of people how many people know how to get the best out of Facebook? Here are a few tips to help you make the most out of your Facebook business page. This is an overview of what we believe are the key topics in using Facebook as a business tool.
1. Creating a Facebook strategy
With all new business ideas you need to have a strategy in order to be successful. The same goes for your business Facebook page. With Facebook you can create a unique page image, integrate applications to increase engagement, have a shop on your Facebook page together with many more interesting ideas to increase awareness of your business on Facebook.
2. Create a following
Develop a username that makes it easy for people to find you and enter as much personal information as you feel comfortable with. This will allow people to locate you. To increase your number of friends on Facebook you need to invite all the people you know through the search button or search for friends by using your email address book. Join as many groups as possible this will expose you to many more users of friends. If it’s very relevant to your business try to contact the administrator of a group and ask them to post on the wall. Make sure you contact them in a discrete manner so you’re not spamming and try to make your content relevant to the page you are posting to. Another way to create a following is to use Facebook campaigns. We will explore this in-depth in the following weeks.
3. Reward loyal supporters
If you have just set up your Facebook page, but your business is well-established. Encourage your existing customers to join your Facebook page and reward them with special deals.
4. Status updates
Status updates are of great importance to any Facebook page. Without constant engagement with a stream of updates you will have a very dull page with minimum interaction. The key to continuous status updates are to communicate and connect with your community. Each status update can be commented on and “liked”, which gives ample opportunity for feedback.
5. Applications
Facebook has an unending supply of applications to choose from. You can add tabs that have unique content, conduct polls, play music and much more. Even though we feel that custom tabs can be useful and creative we feel that you shouldn’t rely too much on them. You should concentrate more on your live news feed and keep it fresh, relevant and current at all times because this is where most of the conversation happens.
6. Importing blog content/links to blog posts
This is a simple, easy to use and can create greater interaction as users can read and comment on your blog post on Facebook. Make sure to always ask for feedback and keep interacting by thanking them or providing more insight to their comments.
7. Video/photos
Having a good selection of photos, videos or links that you think your friends might be interested in is a great way to create an interest in your page and develop more interaction with friends. In turn, they may like your video or photos and leave comments about them. This also keeps your profile current and boosts it to the top of the live news feed page. There are many ways to use videos and photos in a creative way. We will explore more of this in the following weeks.
8. Update regularly
It is essential that you update your profile and status regularly on Facebook. Keeping your profile current will boost it to the top of your friends’ live feed page. The news feed is of utmost importance. Therefore, it is crucial to have fresh, valuable and meaningful content on a regular basis. Tailor you content so that it grabs the interest of your friends. Remember that it’s like in real life relationships, so try to establish two-way symmetrical relationships and avoid talking to yourself!
9. Leverage your existing social networks
Whether from Twitter, Linkedin or StumbleUpon if you’ve built up a strong network for your business, utilize it to promote your Facebook page. There are unlimited amounts of social networking platforms and it’s very important to identify the most valuable to your business and connect them in the right way.
10. Examples
Finally, it’s always important to check out what your competition is doing or to see how some of the best are doing it. Take a look at some of these major Facebook pages to see what’s working for them:
• Red Bull
• Burts Bees
• Toy Story 3
• LiveScribe
• Coca-Cola
We strongly recommend that you have a look at Facebook studio. Facebook studio is a community for agencies and marketers doing great work on Facebook.
These are the ten key topics that will be covered over the next few weeks in trying to assist you with your Facebook strategy. If there is any topic that you would like more help with, please get in contact and VendingBox would be very happy to facilitate you.
1. Creating a Facebook strategy
With all new business ideas you need to have a strategy in order to be successful. The same goes for your business Facebook page. With Facebook you can create a unique page image, integrate applications to increase engagement, have a shop on your Facebook page together with many more interesting ideas to increase awareness of your business on Facebook.
2. Create a following
Develop a username that makes it easy for people to find you and enter as much personal information as you feel comfortable with. This will allow people to locate you. To increase your number of friends on Facebook you need to invite all the people you know through the search button or search for friends by using your email address book. Join as many groups as possible this will expose you to many more users of friends. If it’s very relevant to your business try to contact the administrator of a group and ask them to post on the wall. Make sure you contact them in a discrete manner so you’re not spamming and try to make your content relevant to the page you are posting to. Another way to create a following is to use Facebook campaigns. We will explore this in-depth in the following weeks.
3. Reward loyal supporters
If you have just set up your Facebook page, but your business is well-established. Encourage your existing customers to join your Facebook page and reward them with special deals.
4. Status updates
Status updates are of great importance to any Facebook page. Without constant engagement with a stream of updates you will have a very dull page with minimum interaction. The key to continuous status updates are to communicate and connect with your community. Each status update can be commented on and “liked”, which gives ample opportunity for feedback.
5. Applications
Facebook has an unending supply of applications to choose from. You can add tabs that have unique content, conduct polls, play music and much more. Even though we feel that custom tabs can be useful and creative we feel that you shouldn’t rely too much on them. You should concentrate more on your live news feed and keep it fresh, relevant and current at all times because this is where most of the conversation happens.
6. Importing blog content/links to blog posts
This is a simple, easy to use and can create greater interaction as users can read and comment on your blog post on Facebook. Make sure to always ask for feedback and keep interacting by thanking them or providing more insight to their comments.
7. Video/photos
Having a good selection of photos, videos or links that you think your friends might be interested in is a great way to create an interest in your page and develop more interaction with friends. In turn, they may like your video or photos and leave comments about them. This also keeps your profile current and boosts it to the top of the live news feed page. There are many ways to use videos and photos in a creative way. We will explore more of this in the following weeks.
8. Update regularly
It is essential that you update your profile and status regularly on Facebook. Keeping your profile current will boost it to the top of your friends’ live feed page. The news feed is of utmost importance. Therefore, it is crucial to have fresh, valuable and meaningful content on a regular basis. Tailor you content so that it grabs the interest of your friends. Remember that it’s like in real life relationships, so try to establish two-way symmetrical relationships and avoid talking to yourself!
9. Leverage your existing social networks
Whether from Twitter, Linkedin or StumbleUpon if you’ve built up a strong network for your business, utilize it to promote your Facebook page. There are unlimited amounts of social networking platforms and it’s very important to identify the most valuable to your business and connect them in the right way.
10. Examples
Finally, it’s always important to check out what your competition is doing or to see how some of the best are doing it. Take a look at some of these major Facebook pages to see what’s working for them:
• Red Bull
• Burts Bees
• Toy Story 3
• LiveScribe
• Coca-Cola
We strongly recommend that you have a look at Facebook studio. Facebook studio is a community for agencies and marketers doing great work on Facebook.
These are the ten key topics that will be covered over the next few weeks in trying to assist you with your Facebook strategy. If there is any topic that you would like more help with, please get in contact and VendingBox would be very happy to facilitate you.
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