Saturday, May 7, 2011

Make your fans and followers your sales force, with Share & Earn!



It's the holy grail of viral marketing, and now you can do it easily and quickly with VendingBox.

In this article we see how to use your VendingBox to turn your fans and followers into a sales force, and have them promote your products throughout the social networking space.

VendingBox has introduced a powerful new feature which allows you to offer anybody that shares or tweets a product, to receive a percentage of the sales that are generated whenever a friend makes a purchase from your store.
Because the VendingBox is published directly into the news feeds for fans and followers, this dramatically increases the attention that shared products and stores will receive.

Traditional social commerce incentives like fan discounts encourage loyalty, and help to increse social reach. While this is valuable, having a new fan or follower does not guarantee any new attention for your products.

By providing sales commission as a tangible incentive, you now have the opportunity to engage in true sales crowd-sourcing.

How does it work?

1. Decide how much to offer.
Decide what percentage of sales commission to offer social users that promote your products.


2. Pick a product and share it to your wall.
Share a promotional or new product from your VendingBox for fans and followers to notice.This step is important since it is first the entry point for the VendingBox into the social news streams. If you have 5,000 fans or followers, they will all be notified and could potentially earn sales commission by sending your store to their friends.
 
   For you, the vendor, that's it!
 
3. Fans and followers, promote your store themselves.
When the social user hovers over the share / tweet button in the VendingBox, they are shown how much they can receive if sales are generated by sharing / tweeting the product.



4. VendingBox tracks the shares / tweets.
VendingBox has the ability to matches the commission to the social user, and records when sales are made.

5. Sales are made, users can track their commission.
Once a sale is made the social user is notified by email, and they can view their commission history in the VendingBox administration system.

How do the payments work?
The Vendor pays VendingBox fee plus any share comission due to social users.
If you set a 5% sales commission, add the VendingBox fee of 2.9% and it comes to 7.9%

Social users that are due commission, can request payouts from VendingBox once their commission has been paid by the Vendor.

Why not give it a whirl?

Just login to your VendingBox account and set a social sales commission rate, share or tweet a product and see how it goes!

Tips:
The VendingBox in-conversation store works best when there is a cool promotional offer, or new product arrival.
It pays to make the detail interesting for social users.

Announce the sales commission initiative on your wall, or through twitter so that users know what is happening straight away.

Give VendingBox feedback on the scheme. Let us know how it is working for you!

Get into the conversation! Get your fans and followers working for you!

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