The mobile phone, the world at your fingertips. Advancement in the mobile phone industry has made anything possible from GPS navigation to uploading things on the internet with just the click of a button. Many businesses have taken advantage of this medium already through advertisements. By the end of 2011, mobile advertising in the United States alone will expand to a billion-dollar business. By 2014, it has been projected that the U.S. market will double in size, reaching $2.5 billion. But the mobile industry is not just for advertisers. Mobile commerce is now on the rise as well. Here are 8 ways to make your online purchases easier for your customer.
1. Never make registration a necessity: If someone wants to purchase on their mobile, let them enter their credit card details. If you force them to register it creates a barrier for them. This is very important for mobile commerce because filling out details on a phone can be very difficult and can cause them to abandon the purchase.
2. Include a search bar on your site: It has been found that mobile users love to search. It is difficult to browse on a mobile device so if you include an easily accessible search bar it will make the process leading up to the purchase so much easier.
3. Don’t limit their choice of products: In other words, give your customers the same access to your list of products as any other online user.
4. Make it simple for existing customers to make a purchase: We can learn from retailers like Tesco, and Amazon. These businesses sell so much through their mobile shopping carts because their existing customers can make purchases with just a few clicks.
5. Image loading speed: Make your images load fast but make sure that viewers can see the whole product.
6. Take advantage of the phones capabilities: For example the Apple IPhone allows users to flick the screen to view images of the products they are interested in, so it possible to do that on your shopping cart.
7. Keep the checkout page mobile: Never send users to a non-mobile-optimized checkout page. Otherwise you run the risk of abandonment.
8. Provide alternatives to mobile checkout: There are some customers that are still afraid of providing their credit card information through their mobile. To help overcome these fears encourage a phone call, have a store locator listed, or add a reserve and collect in-store option.
I hope that these tips can be helpful to you as you create your mobile shopping
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