It has been a busy week in the social commerce and social media realms. Let’s take a look at what has been happening.
Social Commerce for CPG Brands
Digital marketing agency 460i has published a strategic report and POV on social commerce for brands in the consumer packaged goods industry. click here
The Beginner’s Guide to Facebook Commerce
Facebook Commerce, otherwise known as F-Commerce, is becoming more popular in social commerce. Here you will find everything you need to know about this social media. click here
5 Big Trends in Mobile Commerce
A survey of 18-64 year-old mobile shoppers was conducted to find out what the trends were in M-commerce. The findings are presented in this article. click here
E-commerce stocks bring in July with a bang
In the spirit of the Fourth of July, e-commerce stocks shot up last week. Internet Retailer Online Retail Index had a 3.56% gain during a week when the Dow Jones Industrial Average gained only 0.59%. click here
Other social media news you may be interested in:
Google+ About To Hit 10 Million Users
Does Google+ have what it takes to be the top in the social media network? Paul Allen, of Ancestry.com, has estimated that Google+ has already reached 10 million users. click here
How to Measure Social Media Marketing; 3 Steps
Like other forms of online marketing, social media marketing needs to produce a return on investment, however, it is not always easy to measure. This article discusses the three keys to effectively measure your social media strategy. click here
Merchants Need to Adopt a Social Media Mindset; 10 Principles
Many businesses have a facebook or twitter account but do not know how to use it. In this article, Paul Chaney talks about 10 principles that are foundational to building a successful social media marketing strategy. click here
EU Privacy and Cookies: A Very Inconvenient Truth
There has been a revision of the EU’s Privacy and Electronic Communications Directive that requires consent before cookies can be placed on a consumer’s computer. Since this consent must be done by interrupting the web user, many are nervous about the negative impact this will have on their site. click here
10 Brilliant Social Media Video Case Studies to Take Inspiration From
As you plan your marketing campaign, it is good to take a look at what businesses have done in the past. Here is a list of 10 social media video case studies. click here
We hope this is beneficial to you. We would love you to share your thoughts with us! Stay tuned for more news next week
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