Business stuck in a rut? Need something new?
Why not try social commerce!
Social commerce is a rapidly growing social medium. On Facebook alone 150 million people engage on external websites each month. $30 billion are predicted revenues for social commerce markets in 2015. The numbers are impressive so why not try it!
Here are the top ten suggestions for your business on how to take advantage of this social phenomenon:
1. Solutions like Share and Earn allows you to offer anybody that shares or tweets a product, to receive a percentage of the sales that are generated whenever a friend makes a purchase from your store.
2. Use Facebook contests that require your consumer to ‘like’ your page. This will automatically send users to the Facebook store and will encourage product browsing.
3. Give rewards to your customers for their social activity on your website. These can be virtual as well as monetary incentives and will generate customer loyalty.
4. Don’t just sell: social commerce shouldn’t be all about selling your products – add value to your customers’ shopping experience – and give them a reason for communicating with you and their friends.
5. Focus on sending promotions and discounts through email, Twitter, and Facebook.
6. Post ads on your Facebook Wall and link the Facebook store’s PDP pages. Or better yet set up a store directly on your Facebook. This will cause quick purchasing ability within the social media network.
7. Add social media sharing links directly on your website.
8. Give special offers to your loyal customers. This will make your customers feel special by giving them exclusive access to information and products.
9. Make personalized recommendations based on purchasing history, and the customer’s social profile.
10. Engage in dialogue with your customers. Create an open forum so that you can interact with customers who want to talk to you.
If social commerce is of interest to you why not check out an event featuring Warren Knight, Co-founder and director of Gloople, the UK’s 1st “Social Sharing” e-commerce platform on Tuesday 26 July. He will discuss how to use social commerce to get business. To find out more about this event you can click here.
I hope these tips are useful for you, if you have any questions email us at support@vendingbox.net.
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